More Than A Lot

He's the mastermind behind some of the noughties' most successful chart hits and has a musical genius for a brother. Sam La More is more than just your typical DJ. And that's all the better for him. Sam says being a DJ is not something he's ever been proud of.

“Being a DJ is something I'm deeply ashamed of, it's not something to aspire to. Everyone's a DJ, it's like 'Hi, I play other people's music and get paid to get drunk'. I studied for four years at university and wrote a thesis on artificial intelligence and here I am getting drunk with kids and playing other people's music, it's embarrassing. But at the same time, it's the best job I've ever had.”

As well as being exceptionally adept at remixing other people's music, Sam has produced tracks for the crème de la crème of today's pop scene, including Gwen Stefani and Black Eyed Peas. Though he says those stars crave adoration, it's his own brother who is most difficult to work with.

“Nick is so difficult. He and I have an intense relationship because we've known each other for a fair while and he tends to think he can get away with behaving however he likes. He knows I need him so he'll tend to exploit that, the little prick … But he's my brother and I'll always continue to work with him on some level.”

With a heart big enough to deal with a tantrum-prone little brother, it's no surprise Sam is doing his part to help those less fortunate, including his involvement in 'Wine Of Design', designing bottles of wine alongside other Australian artists to raise funds for the 'Make Poverty History' organisation.

“It's pretty emptying to just be playing gigs to kids on drugs, so it's quite nice sometimes to say 'hey, we live in a real world here where some people can't enjoy the benefits of techno'. I don't like people calling and asking for money, but I think it's a nice thing to be able to do, once you can afford to and then really dedicate yourself to it … It would be a nice way to shape the rest of my existence after being so gratuitous for the last few years.”

CATCH SAM LA MORE AT ELECTRIC PLAYGROUND THIS SATURDAY JUNE 19. 'IN THE CLUB' IS SET TO BE RELEASED NEXT MONTH.