
For eight year old Juliet, baking mud pies and listening to Jessie J are all part and parcel of being a kid. But the Bulimba schoolgirl has become an international hit after her video, ‘My First Hardcore Song’ went viral on YouTube.
The song, which has more than 18 million hits now, depicts Juliet moshing on a trampoline with her stuffed toys and introducing her dog, ‘Robert’, and her fishes. We get our ‘two-step’ on with Juliet’s mum, Kristina McDonald.
At what point did you know that the clip could be the next viral sensation?
When I posted the song on YouTube, it was only intended to show our friends and family over Facebook. Within 15 minutes it had capped at 301 views and stayed that way till the next morning when we woke up to over a million views; also thousands of emails and our Facebook timelines flooded with people sharing the video of Juliet. We were in a state of shock for three days as we had requests for interviews from all over the world and people asking where they could buy apparel and the song.
Obviously this has gone beyond your wildest dreams with the global response, but has there been an evolvement of how crazy things have gone? Like you reach 100k views, then a million, then ten million...
Getting messages from rural farms in South Africa or from eskimos in Greenland just blew our mind, it just spread like fire to literally everywhere around the world so quickly.
Do you have your parenting antennas up for any kind of negative feedback ala Rebecca Black?
I personally never read one comment on YouTube or on any article that was written. Juliet has only seen one short clip on TV and we have showed her a few clips of people covering or dancing to the song on YouTube, which she thinks is pretty neat. Juliet is eight years old and we want to ensure she keeps her priorities to Lego and playing with Robert, not the craziness that is the World Wide Web.
The track is now for sale on iTunes; has the response been as crazy?
It went to number one on the metal charts within 12 hours of going live on iTunes; that just blew our minds! We still have no idea how many it has sold though as they only tell you once a month.
What sort of music does Juliet listen to? Has she always show a flair for entertaining?
Juliet loves to have music playing all the time, she enjoys singing along to Jessie J and Johnny Cash. Her music taste is very eclectic. Juliet has been putting on 'shows' for us since she was about four years old, 'shyness' is not part of her vocabulary.
You have t-shirts been made; what’s the next step for merchandise - ‘Robert’ labelled dog bowls?
We hope to keep the merch side of it pretty limited as it takes alot of time to orchestrate. A week ago we were baking cookies and covering books for her new school year. We were not ready for any of this. Oh and Robert doesn't need any more attention... it’s going to his head!!
The idea for the clip; was it a team effort?
We didn't write a storyboard or spend much time planning the video, we literally went to New Farm Park and filmed her singing it a few times then filmed a few scenes at home. We thought it would be funny for the breakdown if all her toys were moshing with her on the trampoline, so we grabbed a blanket full of toys, did the scene in about four minutes then had ice cream.
What is the next step; would you like things to settle down and return to some semblance of normalcy? Or do you have a taste for the fame now?
The whole '15-minutes of fame' is a very apt way to sum it up; she is eight years old and her priorities are to make mud pies and enjoy being a kid. I have no doubt she will one day take over the world, but for the near future she just needs to be eight.
Gareth is Scene Magazine's editor.