Pop Rockinâ€™ Beats
No doubt a good number of Brisbaneâ€™s independent artists have heard about this in full already, but for those not in the know, UnConvention 2011 is coming to town.
The not-for-profit event features a series of forum discussions and networking activities focused around the highs and lows of careers within the local music industry. Ray Bourne, otherwise known as Rainman â€“ Brisbane's DJ/ MC/ beat-maker extraordinaire â€“ is the curator for their hip hop and electronica panel. â€œUnConvention is mostly about independent artists. I see it as an opportunity for people not within the scene to consult their curiosities,â€ Rainman shares, â€œfor non-hip hop or electronic heads to have an opportunity to learn a bit more. I know when I started going to information sessions, networking things and panel discussions through organisations like Q Music when I was 18-19, I learned a lot of stuff.â€
However, it wasn't all educational. Despite Australia's hip hop evolution over the past ten years, back in the day, it was a little less rockin' than it is now. â€œThere was rarely a speaker coming from a hip hop or electronic realm â€“ it was all pop, rock, metal. You kinda felt excluded from the main concept of music in Brisbane.â€
For Rainman, success is subjective. â€œFor me, success is being able to keep making music, and have it so that Iâ€™m not working my ass off unable to make music because Iâ€™m slaving away at a day job.â€
He's excited to have an open discussion at UnConvention, ready to pass on what he knows to the next generation of Brisbane artists. â€œI think whatâ€™s really good about this session is that it's really trying to break down this idea that Brisbane equals pop/ rock. Brisbane music also equals hip hop, electronica, metal, punk, etc. Itâ€™s good to have a specific session to bring us all onto one page.â€
To those who might be manoeuvring their way in the industry, Rainman has some words of wisdom to share: â€œJust remember itâ€™s about the music first and foremost. Donâ€™t get lost in the marketing and stuff. Everything connects to the music.â€
UnConvention will be held at The Edge, South Bank, June 11-12. unconventionbrisbane.com