Time To Yodel

Better and much bigger than before, the Music Video Mash Up returns for the second time in as many years, calling on musicians and filmmakers from across the board for a unique opportunity to broadcast their creative capabilities.“We get bands and filmmakers to register and then randomly pair them together on a Friday night,” co-creator of the festival, Glenn Bernauer says. “They have to then make a music video together in a few days and hand the clip back in on the Monday. We then send the clips off to a panel of judges before we have screenings and an awards night.”

Since its inauguration last year, the original endeavour has stretched beyond Brisbane, allowing a larger group of entrants to compete for the $10k worth of prizes, a spot at Bigsound 2011 and airtime on Video Hits. â€œWe initially weren't planning on taking it anywhere straight away. We were going to keep it in Brisbane, grow it and then go, maybe, to Sydney and Melbourne. The Brisbane City Council were actually the ones who said to us that they thought we should take it national now.”

Like last year’s competition, Bernauer expects a varied range of applications. â€œI'd love a yodeller and I think Dorian (co-creator) is hanging out for a choir - just something really different. From a filmmaking point of view, when you set up on Friday night, you have no idea what you're going to get. You might have an idea in your head for a rock band but you might turn up and you get an opera singer. What you've got to do then, is quickly change your whole concept and make something.”

Looking to the future, Glenn and Dorian have a few tricks up their sleeve, but are keeping their cards very close to their chest. â€œAfter the Mash Up, we go straight into a corporate project for a couple of months. We've got a couple of ideas for some other festivals. We got big ideas and we've got little ideas as well.”

Entries for the Music Video Mash Up close June 3. Filming takes place June 10-13 across Brisbane, Sydney and Melbourne. mvmu.com.au